From ad hoc to airdrop
Parachute Coffee knew they had a product any coffee connoisseur would love. Their real challenge was in changing people’s coffee rituals to embrace a subscription model.
They chose Pixel Union to help them deliver an intuitive, frictionless experience that’s as simple as grabbing an Americano en route to work—only faster and more convenient.
Thanks to revamped branding and a new online store, Parachute Coffee’s customers have embraced this new way of purchasing coffee and are looking forward to their next “airdrop,” a term the brand uses to describe each subscription delivery.
Pixel Union’s exceptional eye for design and excessive search for answers relieved a lot of stress. That extra mile will continue to give us the competitive advantage in our market.
CCO, Parachute Coffee
Scaling with Shopify
Selling customers on a new habit (ie. subscriptions) is a unique challenge. It didn’t take long to see that Parachute Coffee’s combination of WordPress and WooCommerce wasn’t giving them the technical foundation needed to support their vision.
Moving their online store to Shopify allowed for greater scalability and ease of use for both their internal team and customers. We worked closely with their design team to deliver a more inviting, engaging, and sustainable ecommerce experience.
Integrations are a big part of most of the Shopify work we do. As a subscription-based business, Parachute Coffee has some unique technical needs—and one of the things we love about Shopify is its rich library of apps and technical solutions for complex businesses.
After plenty of research, we identified industry leaders in three niches who could provide the reliable solutions Parachute Coffee needed. We used ReCharge for the subscription component, Smile.io for the rewards program, and Judge.me to power customer reviews.
These technical partners helped us deliver a product perfectly suited to Parachute Coffee’s needs and challenges, helping them build social proof and create more customer loyalty.
The coffee lovers have spoken
One of the best things about working with growing businesses is seeing the results—and the reaction from Parachute Coffee’s customers has been nothing short of amazing. The final result is more than just a new online store—it’s a hub that provides coffee lovers with an effortless and rewarding new coffee ritual.