An iconic, high-end fashion brand enters a new digital age of global commerce.

Design, Development
Shopify Plus
15 weeks

Boots on the ground

Viberg has been making handcrafted leather boots on Canada’s west coast for nearly a century. The family-run business has evolved over the years, bringing its classic work boot ethic and credibility into the realm of international high-end fashion.

With some of the most dedicated customers on the planet and a ferocious release schedule, Viberg wanted a bespoke online shopping experience worthy of the brand, photography, and product experience they’ve established to date.

Guy Ferguson

It’s difficult to deliver a boutique ecommerce UX that showcases a compelling brand experience but also converts. Pixel Union delivered just that.

Guy Ferguson
Guy Ferguson
Brand Director, Viberg Boots

The Plus side of Shopify

Before kicking off design work, our first step was to identify Viberg’s needs and the direction they wanted to take with their online store. They were already using and loving Shopify, and we encouraged them to make the jump to Shopify Plus.

For a fast-growing brand of their size and global reputation, we knew Plus features like Flow and Launchpad would pay immediate dividends, helping their ecommerce team save time by automating recurring tasks and making it easier to launch new products.

A smoother, faster checkout

The company’s diverse offering of core, made-to-order, and limited-release products requires a customized checkout experience that’s both seamless and thorough.

We implemented a quick add-to-cart option for shoppers who know exactly what they want. This includes a size selector that makes checking out even faster—a feature that takes on extra important with the brand’s popular limited releases, which can sell out in a few hours.

Ready to scale

We delivered a world-class online shopping experience that upholds Viberg’s iconic brand and aesthetic sensibilities. Powered by the world’s most flexible enterprise commerce platform, it’s designed to scale beautifully as Viberg’s business grows.

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